Please note that only the German version of this website ist legally binding.
BrennerMedien GmbH
Breitachweg 20h
86163 Augsburg
+49 151 / 2262 9145
+49 821 / 710 581 - 0
andi@stimme24.com
Andreas Brenner
Local court of Augsburg, HRB 35215
DE335058913
Offers are only valid for industry, retail, trade and commerce.
All prices plus legally applicable VAT.
© 2003 – 2024 BrennerMedien GmbH
The central terms and conditions of the BrennerMedienGroup apply.
You can find them here: General Terms and Conditions of BrennerMedien GmbH
This privacy statement informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
BrennerMedien GmbH
Managing Director: Andreas Brenner
Breitachweg 20h
86163
Augsburg
Tel: +49 (0) 821 / 71 05 81 - 0
Fax: +49 (0) 821 / 71 05 81 - 50
E-mail: info@anrufbeantworter24.com
- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, phone numbers).
-
Content data (e.g., text input, photographs, videos).
- Usage data (e.g., web pages visited,
interest in content, access times).
- Meta/communication data (e.g., device information, IP
addresses).
Visitors and users of the Online Offer (Hereinafter, we also refer to the data subjects collectively as "Users").
- Provision of the online offer, its functions and content.
- Answering contact requests and
communication with users.
- Security measures.
- Reach measurement/marketing
"Personal data" means any information relating to an identified or identifiable natural person
(hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or
indirectly, in particular by association with an identifier such as a name, an identification number,
location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical,
physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed upon personal data, whether or
not by automatic means. The term is broad and covers virtually any handling of data.
"Pseudonymization" means the processing of personal data in such a way that the personal data can no
longer be attributed to a specific data subject without the use of additional information, provided that
such additional information is kept separately and is subject to technical and organizational measures
which ensure that the personal data are not attributed to an identified or identifiable natural person.
"Profiling" means any automated processing of personal data which consists in using such
personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze
or predict aspects relating to that natural person's performance at work, economic situation, health,
personal preferences, interests, reliability, behavior, location or change of location.
"Controller" means the natural or legal person, public authority, agency or other body which alone or
jointly with others determines the purposes and means of the processing of personal data.
"Processor" means a natural or legal person, public authority, agency or other body which processes
personal data on behalf of the Controller.
In accordance with Art. 13 DSGVO, we inform you of the legal basis for our data processing activities. If the legal basis is not mentioned in the privacy statement, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 DSGVO, the legal basis for processing to fulfill our services and perform contractual measures and respond to inquiries is Art. 6(1)(b) DSGVO, the legal basis for processing to fulfill our legal obligations is Art. 6(1)(c) DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6(1)(f) DSGVO. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d DSGVO serves as the legal basis.
We take appropriate technical and organizational measures to ensure a level of protection appropriate to
the risk in accordance with Article 32 DSGVO, taking into account the state of the art, the cost of
implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying
likelihood and severity of the risk to the rights and freedoms of natural persons.
The
measures include, in particular, ensuring the confidentiality, integrity and availability of data by
controlling physical access to the data, as well as access to them, input, transfer, ensuring availability
and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects'
rights, deletion of data, and response to data compromise. Furthermore, we take into account the
protection of personal data already during the development, respectively selection of hardware, software
as well as procedures, in accordance with the principle of data protection through technology design and
through data protection-friendly default settings (Art. 25 DSGVO).
If, in the course of our processing, we disclose data to other persons and companies (order processors or
third parties), transmit it to them or otherwise grant them access to the data, this will only be done on
the basis of legal permission (e.g. if a transfer of data to third parties, such as payment service
providers, is required for the performance of the contract pursuant to Art. 6 (1) lit. b DSGVO), you have
consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when
using agents, web hosts, etc.).
If we commission third parties with the processing of data
on the basis of a so-called "order processing agreement", this is done on the basis of Art. 28 DSGVO.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or do so in the context of using third-party services or disclosing, or transferring data to third parties, this will only be done if it is done in order to fulfill our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. DSGVO are met. I.e. the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection that corresponds to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
You have the right to request confirmation as to whether data in question is being processed and to
information about this data, as well as further information and a copy of the data in accordance with Art.
15 DSGVO.
You have in accordance with. Art. 16 DSGVO the right to request the completion of
the data concerning you or the correction of incorrect data concerning you.
You have in
accordance with Art. 17 DSGVO the right to request that relevant data be deleted immediately, or.
alternatively, in accordance with Art. 18 DSGVO, to request restriction of the processing of the
data.
You have the right to request that the data concerning you that you have provided to us
in accordance with Art. 20 DSGVO to receive and to require their transfer to other responsible parties.
You also have the right, pursuant to Art. 77 DSGVO, to lodge a complaint with the competent
supervisory authority.
You have the right to revoke any consent given in accordance with Art. 7 (3) DSGVO with effect for the future
You may object at any time to the future processing of data relating to you in accordance with Article 21 DSGVO. In particular, the objection may be made against processing for purposes of direct marketing.
"Cookies" are small files that are stored on users' computers. Within the cookies, different information
can be stored. A cookie is primarily used to store the details of a user (or the device on which the
cookie is stored) during or even after his visit within an online offer. Temporary cookies, or "session
cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and
closes his browser. Such a cookie may store, for example, the contents of a shopping cart in an online
store or a login status. Cookies that remain stored even after the browser is closed are referred to as
"permanent" or "persistent". For example, the login status can be stored if users visit them after several
days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement
or marketing purposes. Third-party cookies" are cookies that are offered by providers other than the
responsible party that operates the online offer (otherwise, if it is only their cookies are called
"first-party cookies").
We may use temporary and permanent cookies and clarify this in the
context of our privacy policy.
If users do not want cookies to be stored on their computer,
they are asked to disable the appropriate option in the system settings of their browser. Stored cookies
can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional
restrictions of this online offer.
A general objection to the use of cookies used for online
marketing purposes can be declared for a large number of the services, especially in the case of tracking,
via the US site http://www.aboutads.info/choices/ or the
EU site http://www.youronlinechoices.com/. Furthermore,
the storage of cookies can be achieved by means of their deactivation in the browser settings. Please note
that then not all functions of this online offer can be used if necessary.
The data processed by us will be deleted or restricted in its processing in accordance with Articles 17
and 18 DSGVO. Unless expressly stated within the scope of this privacy policy, the data stored by us will
be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict
with any statutory retention obligations. If the data is not deleted because it is required for other and
legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not
processed for other purposes. This applies, for example, to data that must be retained for reasons of
commercial or tax law.
According to legal requirements in Germany, the retention is carried
out in particular for 10 years in accordance with § 147 paragraph 1 AO, 257 paragraph 1 No. 1 and 4,
paragraph 4 HGB (books, records, management reports, accounting vouchers, commercial books, for taxation
relevant documents, etc.) and 6 years in accordance with § 257 paragraph 1 No. 2 and 3, paragraph 4 HGB
(commercial letters).
According to legal requirements in Austria, the storage is carried out
in particular for 7 years in accordance with § 132 para 1 BAO (accounting records, vouchers / invoices,
accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in
connection with real estate and for 10 years for documents relating to electronically provided services,
telecommunications, radio and television services provided to non-entrepreneurs in EU member states and
for which the Mini-One-Stop-Shop (MOSS) is used.
In addition, we process
- Contractual data (e.g., subject matter of the contract, term, customer
category).
- Payment data (e.g., bank details, payment history)
of our customers, prospective
customers and business partners for the purpose of providing contractual services, service and customer
care, marketing, advertising and market research.
We process the data of our customers in the context of ordering processes in our online store to enable
them to select and order the selected products and services, as well as their payment and delivery, or
execution.
The processed data include inventory data, communication data, contract data,
payment data and the persons affected by the processing include our customers, prospective customers and
other business partners. The processing is carried out for the purpose of providing contractual services
in the context of operating an online store, billing, delivery and customer services. Here, we use session
cookies for storing the shopping cart content and permanent cookies for storing the login status.
The processing is based on Art. 6 para. 1 lit. b (execution of order transactions) and c (legally
required archiving) DSGVO. In this context, the information marked as required is necessary for the
justification and fulfillment of the contract. We disclose the data to third parties only in the context
of delivery, payment or in the context of legal permissions and obligations to legal advisors and
authorities. The data will be processed in third countries only if this is necessary for the performance
of the contract (for example, at the request of the customer for delivery or payment).
Users
can optionally create a user account, in which they can view their orders in particular. As part of the
registration, the required mandatory information will be provided to users. The user accounts are not
public and can not be indexed by search engines. If users have terminated their user account, their data
with regard to the user account will be deleted, subject to their retention is necessary for commercial or
tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. Information in the customer account remains
until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility
of the users to save their data in the event of termination before the end of the contract.
In the context of registration and renewed registrations and use of our online services, we store the IP
address and the time of each user action. The storage is based on our legitimate interests, as well as the
users in protection against abuse and other unauthorized use. In principle, this data is not passed on to
third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do
so in accordance with Art. 6 para. 1 lit. c DSGVO.
Deletion takes place after the expiry of
statutory warranty and comparable obligations, the need to retain the data is reviewed every three years;
in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial
law (6 years) and tax law (10 years) retention obligation).
We process our customers' data within the scope of our contractual services which include conceptual and
strategic consulting, campaign planning, software and design development/consulting or maintenance,
implementation of campaigns and processes/handling, server administration, data analysis/consulting
services and training services.
In doing so, we process inventory data (e.g.., customer master
data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g.,
text entries, photographs, videos), contract data (e.g., subject matter of contract, term), payment data
(e.g., bank details, payment history), usage data and metadata (e.g., in the context of evaluating and
measuring the success of marketing measures). As a matter of principle, we do not process special
categories of personal data, unless these are components of commissioned processing. Data subjects include
our customers, prospective customers as well as their customers, users, website visitors or employees as
well as third parties. The purpose of the processing is the provision of contractual services, billing and
our customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b DSGVO
(contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security
measures). We process data that are necessary for the justification and fulfillment of the contractual
services and point out the necessity of their indication. Disclosure to external parties only takes place
if it is necessary in the context of an order. When processing the data provided to us as part of an
order, we act in accordance with the instructions of the client as well as the legal requirements of a
contract processing pursuant to Art. 28 DSGVO and do not process the data for any other purposes than
those specified in the order.
We delete the data after the expiry of statutory warranty and
comparable obligations. the necessity of keeping the data is reviewed every three years; in the case of
statutory archiving obligations, the deletion takes place after their expiry (6 years, according to § 257
paragraph 1 HGB, 10 years, according to § 147 paragraph 1 AO). In the case of data disclosed to us by the
client in the context of an order, we delete the data in accordance with the specifications of the order,
in principle after the end of the order.
We use external payment service providers through whose platforms the
users and we can make payment transactions (e.g., each with a link to the privacy policy, Paypal
(https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna
(https://www.klarna.com/de/datenschutz/), Skrill
(https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay
(https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz),
Mastercard (https://www.mastercard.de/de-de/datenschutz), American Express
(https://www.americanexpress.com/de/content/privacy-policy-statement)
In the context of the
fulfillment of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit.
b. DSGVO. In addition, we use external payment service providers on the basis of our legitimate
interests pursuant to Art. 6 para. 1 lit. b. DSGVO to provide our users with effective and secure
payment options.
The, by the payment service providers processed data include inventory
data, such as the name and address, bank data, such as account numbers or credit card numbers,
passwords, TANs and checksums, as well as the contract, sums and recipient-related information. The
information is required to carry out the transactions. However, the data entered is only processed by
the payment service providers and stored with them. I.e. we do not receive any account or credit card
related information, but only information with confirmation or negative information of the
payment. Under certain circumstances, the data is transmitted by the payment service providers to
credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For
this purpose, we refer to the terms and conditions and privacy policy of the payment service
providers.
For payment transactions, the terms and conditions and privacy policy of the
respective payment service providers, which are available within the respective websites, or transaction
applications. We refer to these likewise for the purpose of further information and assertion of
revocation, information and other data subject rights.
We process data in the context of administrative tasks as well as
organization of our operations, financial accounting and compliance with legal obligations, such as
archiving. In doing so, we process the same data that we process in the course of providing our
contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f.
DSGVO. Customers, interested parties, business partners and website visitors are affected by the
processing. The purpose and our interest in the processing lies in the administration, financial
accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our
business activities, performance of our tasks and provision of our services. The deletion of data with
regard to contractual services and contractual communication corresponds to the information mentioned in
these processing activities.
We disclose or transmit data to the tax authorities,
consultants, such as tax advisors or auditors, as well as other fee offices and payment service
providers.
Furthermore, we store information on suppliers, organizers and other business
partners on the basis of our business interests, for example, for the purpose of later contact. This
majority company-related data, we store in principle permanently.
In order to run our business economically, to be able to identify market trends, wishes of contractual
partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. In
doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata
on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners,
interested parties, customers, visitors and users of our online offer.
The analyses are
carried out for the purpose of business evaluations, marketing and market research. In doing so, we may
take into account the profiles of registered users with details, for example, of the services they have
used. The analyses serve us to increase the user-friendliness, the optimization of our offer and the
business management. The analyses serve us alone and are not disclosed externally, unless they are
anonymous analyses with aggregated values.
If these analyses or profiles are personal, they
will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion
of the contract. In all other respects, the overall business analyses and general tendency determinations
are created anonymously whenever possible.
Within our online offer, we use industry-standard tracking measures on the basis of our legitimate
interests (i.e. interest in the analysis, optimization and economic operation of our online offer)
pursuant to Art. 6 para. 1 lit. f DSGVO, insofar as these are necessary for the operation of the affiliate
system. In the following, we inform users about the technical background.
The services
offered by our contractual partners may also be advertised and linked on other websites (so-called
affiliate links or after-buy systems, if, for example, links or third-party services are offered after a
contract has been concluded). The operators of the respective websites receive a commission if users
follow the affiliate links and subsequently take advantage of the offers.
In summary, it is
necessary for our online offer that we can track whether users who are interested in affiliate links and /
or the offers available from us, the offers subsequently at the instigation of the affiliate links or our
online platform, perceive. For this purpose, the affiliate links and our offers are supplemented by
certain values, which may be part of the link or otherwise set, e.g. in a cookie. The values include in
particular the source website (referrer), time, an online identifier of the operator of the website on
which the affiliate link was located, an online identifier of the respective offer, an online identifier
of the user, as well as tracking-specific values such as advertising ID, partner ID and
categorizations.
The online identifiers of the users used by us are pseudonymous values. That
is, the online identifiers themselves do not contain any personal data such as names or email addresses.
They only help us to determine whether the same user who clicked on an affiliate link or became interested
in an offer via our online offer has taken advantage of the offer, i.e. has concluded a contract with the
provider, for example. However, the online identifier is personal to the extent that the partner company
and also us, the online identifier together with other user data. Only in this way can the partner company
tell us whether that user has taken advantage of the offer and we can, for example, pay out the bonus.
Users can create a user account. As part of the registration process, the required mandatory information
is provided to users and processed on the basis of Art. 6 (1) lit. b DSGVO for purposes of providing the
user account. The processed data includes in particular the login information (name, password as well as
an email address). The data entered during registration is used for the purposes of using the user account
and its purpose.
Users may be informed about information relevant to their user account,
such as technical changes, by e-mail. If users have terminated their user account, their data relating to
the user account will be deleted, subject to any legal obligation to retain it. It is the responsibility
of users to back up their data upon termination before the end of the contract. We are entitled to
irretrievably delete all user data stored during the term of the contract.
In the context of
the use of our registration and login functions and the use of the user account, we store the IP address
and the time of the respective user action. The storage is based on our legitimate interests, as well as
the user in protection against abuse and other unauthorized use. In principle, this data is not passed on
to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to
do so in accordance with Art. 6 Para. 1 lit. c DSGVO. The IP addresses are anonymized or deleted after 7
days at the latest.
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are
processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1
lit. b) DSGVO. The user's details may be stored in a customer relationship management system ("CRM
system") or comparable inquiry organization.
We delete the inquiries if they are no longer
necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.
The following information will inform you about the contents of our newsletter as well as the
registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing
to our newsletter, you agree to the receipt and the described procedures.
Newsletter content:
We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter
"newsletter") only with the consent of the recipients or a legal permission. If the contents of the
Newsletter are specifically described in the context of a registration, they are decisive for the consent
of the users. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in
process. That is, after registration, you will receive an e-mail in which you are asked to confirm your
registration. This confirmation is necessary so that no one can register with other e-mail addresses. The
registrations for the newsletter are logged in order to be able to prove the registration process
according to the legal requirements. This includes the storage of the registration and confirmation time,
as well as the IP address. Likewise, the changes to your data stored with the shipping service provider
are logged.
Registration data: To sign up for the newsletter, it is sufficient to provide
your email address. Optionally, we ask you to provide a name, for the purpose of personal address in the
newsletter.
The dispatch of the newsletter and the associated measurement of success are
based on consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7
para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct
marketing pursuant to Art. 6 para. 1 lt. f. DSGVO in conjunction with. § 7 para 3 UWG.
The
logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f
DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system
that serves our business interests as well as meets the expectations of users and further allows us to
prove consent.
Cancellation/Revocation - You can cancel the receipt of our newsletter at any
time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each
newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate
interests before deleting them to be able to prove consent formerly given. The processing of this data is
limited to the purpose of a possible defense against claims. An individual deletion request is possible at
any time, provided that the former existence of consent is confirmed at the same time.
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our
server, or if we use a shipping service provider, from their server when the newsletter is opened. Within
the scope of this retrieval, technical information, such as information about the browser and your system,
as well as your IP address and time of retrieval are initially collected.
This information
is used for the technical improvement of the services based on the technical data or the target groups and
their reading behavior based on their retrieval locations (which can be determined with the help of the IP
address) or the access times. The statistical surveys also include the determination of whether the
newsletters are opened, when they are opened and which links are clicked. For technical reasons, this
information can be assigned to individual newsletter recipients. However, it is neither our intention nor,
if used, that of the dispatch service provider to observe individual users. The evaluations serve us much
more to recognize the reading habits of our users and to adapt our content to them or to send different
content according to the interests of our users.
A separate revocation of the performance
measurement is unfortunately not possible, in this case the entire newsletter subscription must be
canceled.
The hosting services we use are for the provision of the following services: Infrastructure and platform
services, computing capacity, storage space and database services, e-mail dispatch, security services and
technical maintenance services, which we use for the purpose of operating this online offering.
In this context, we, or our hosting provider, process inventory data, contact data, content data,
contract data, usage data, meta data and communication data of customers, interested parties and visitors
of this online offer on the basis of our legitimate interests in an efficient and secure provision of this
online offer pursuant to Art. 6 para. 1 lit. f DSGVO in conjunction with. Art. 28 DSGVO (conclusion of
order processing contract)
We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art.
6 para. 1 lit. f. DSGVO data about each access to the server on which this service is located (so-called
server log files). The access data includes the name of the website accessed, file, date and time of
access, amount of data transferred, notification of successful access, browser type and version, the
user's operating system, referrer URL (the previously visited page), IP address and the requesting
provider.
Log file information is stored for security reasons (e.g. to investigate abuse or
fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidentiary
purposes is exempt from deletion until the respective incident is finally clarified.
We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic
operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web
analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the
cookie about the use of the online offer by users is usually transmitted to a Google server in the U.S.
and stored there.
Google is certified under the Privacy Shield Agreement and thereby offers a
guarantee of compliance with European data protection law (https://www.
privacyshield.gov/participant?id=a2zt0000001L5AAI&status=Active).
Google will use
this information on our behalf to evaluate the use of our online offer by users, to compile reports on the
activities within this online offer and to provide us with other services related to the use of this
online offer and the Internet. In doing so, pseudonymous usage profiles of the users can be created from
the processed data.
We only use Google Analytics with activated IP anonymization. This means
that the IP address of users is shortened by Google within Member States of the European Union or in other
contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full
IP address be transmitted to a Google server in the USA and shortened there.
The IP address
transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage
of cookies by selecting the appropriate settings on their browser software; users can also prevent the
collection of data generated by the cookie and related to their use of the online offer to Google and the
processing of this data by Google by downloading and installing the browser plugin available at the
following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more
information about Google's use of data, settings and opt-out options, see Google's privacy policy (https://policies.google. com/technologies/ads) as well as in Google's ad
display settings (https://adssettings.google.com/authenticated).
Users'
personal data is deleted or anonymized after 14 months.
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a method used by Google Analytics in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous profile of the user with information from the use of different devices (so-called "cross-device tracking").
Within our online offer, on the basis of our legitimate interests (i.e. interest in the analysis,
optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f.
DSGVO) the Crazy Egg of Crazy Egg, Inc. is used.
Crazy Egg allows in the context of so-called
"A/B testing", "click tracking" and "heat maps" to track how various changes to a website (eg changes to
the input fields, design, etc.). A/B tests are used to improve the usability and performance of online
offerings. For example, users are presented with different versions of a website or its elements, such as
input forms, on which the placement of content or labels of navigation elements may differ. Then, based on
the behavior of users, e.g., staying on the website longer or interacting with the elements more
frequently, it can be determined which of these websites or elements are more likely to meet users' needs.
"Click tracking" allows to overview users' movements within an entire online offer. Since the results of
these tests are more accurate when users' interactions can be tracked over time (e.g., being able to see
if a user likes to return), cookies are usually stored on users' computers for these testing purposes.
"Heatmaps" are mouse movements of the users, which are summarized to an overall picture, with the help of
which, for example, it can be recognized which website elements are preferably accessed and which website
elements users prefer less.
Only for these test purposes, cookies are stored on the devices
of the users. Only pseudonymous data of the users are processed. For more information on the software used
and Crazy Egg's privacy policy, please here.
If you do not want Visual Website Optimizer to collect
your usage behavior, you can opt-out of data collection using this link: Object here
We use content or service providers within our online offer on the basis of our legitimate interests
(i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning
of Art. 6 para. 1 lit. f. DSGVO) content or service offers of third party providers to integrate their
content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always requires that the third-party providers of this content, perceive the IP address of
users, because without the IP address they could not send the content to their browser. The IP address is
thus necessary for the presentation of this content. We endeavor to use only such content whose respective
providers use the IP address only for the delivery of the content. Third-party providers may also use
so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing
purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of
this website. The pseudonymous information may also be stored in cookies on the user's device and may
contain, among other things, technical information about the browser and operating system, referring
websites, time of visit and other information about the use of our online offer, as well as be linked to
such information from other sources.
We embed the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We embed the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We integrate the function for the recognition of bots, e.g. for entries in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We integrate the maps of the service "Google Maps" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed in the context of the settings of their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.